Blog #Printing Equipment Financing

Experts are hopeful that new technologies could signal a shift in printing production. For as long as printing technology has been around, companies in the industry have focused exclusively on the tried and true business staples of business cards, direct mail flyers, and newspapers. All things considered, the days of relying on only paper and ink materials are coming to an end with more and more businesses shifting almost all of their marketing focus to digital media and online advertising. To sum it up, the industry has been facing many challenges to remain relevant all the while posting minor growth rates over the last year. What will 2018 hold for the commercial printing industry and what changes should printing equipment lenders and buyers anticipate? Let’s start by looking at 2017’s sales data.